Bay Foot Health
The customers for this service are retired people who can no longer care for their feet.
It uses an image which quickly identifies the service being provided.
Underneath the image are 3 clear statements, designed to reassure the client. Sam is NHS trained, fully insured and will come to their home.
There is then a lot of text on the page, unusual for a home page. However, older people like to read. The text quotes an Age Concern report, adding perceived authority.
We then introduce Sam James, with her photo and add a personal message from her.
And, of course, there’s clear contact details and working hours on her site, with a Contact form.