Bay Foot Health

Professional Foot Care, East Kent


​The customers for this service are retired people who can no longer care for their feet.
It ​uses an image which quickly identifies the service being provided.


Underneath the image are 3 clear statements, designed to reassure the client.  Sam is NHS trained, fully insured and will come to their home.​ 


There is then a lot of text on the page, unusual for a home page.  However, older people like to read.  The text quotes an Age Concern report, adding perceived authority.


We then introduce Sam James, with her photo and add a personal message from her.


And, of course, there’s clear contact details and working hours on her site, with a Contact form.