• Back in 1906, Vilfredo Pareto looked at who was wealthy and who wasn't in Italy.  He discovered that 20% of the population had 80% of the wealth. It wasn't until the 1940s when Joseph M Juran took this a step further.  He started to see the same 80:20 ratio in different areas.  He named it the Pareto principle. How the Pareto principle applies to your business Take a look at your business.  You'll see that: 80% of your income comes from 20% of your customers. 20% of your products/services generates 80% of your sales. 80% of the complaints come from 20% of your customers. You use 80% of your time to achieve 20% of your results and, 20% of your

  • You want to write articles for your website - that's great!  But how do you do it? Here's an outline of what to write about, how to write. There's a free download of headlines for you to use. Not sure why you should write articles?  Read this first. Different types of articles Start by deciding what type of article you are going to write.  If you've forgotten how to create a Post (as it's called in Wordpress) then Using Your Website will remind you. 1. How to... and Tutorials These provide helpful advice to your customers. They are factual and you can provide answers to questions your customers are asking. 2. Lists People love lists. I've used this in my

  • Web design, computer, tablet and phone

    Having a website means that people can find you on the internet. But is there more you can do? The answer is yes, and it's called content marketing. Content marketing is writing articles for your website. It takes work and commitment, so is it worth it? Let's have a look. 1. Improves your SEO SEO is search engine optimisation. Every website has something called Page Rank. Google, and others, use this to decide whether to show your website in search results. The more pages your website has, the more 'authority' the site has with Google. By writing articles and increasing the size of the website, you'll be improving your Rank. 2. It humanises your business People buy from people. That's

  • WordPress Logo

    Your website will be designed using WordPress. This means you can update and change your website whenever you want. There's no hidden charges or fees. Why Wordpress? Wordpress is a content managment system.  Once the website is set up, it's really easy for you to add new content, images and make changes. Unlike other web designers, I want you to have total ownership of your website. This means: You own your domain name You have full and total access to the website You can update it and change it without having to use me or a web designer. With WordPress you are in control. There are easy to follow guides on how to do the basics and I'm always happy to help

  • Let's get personal... It's the 2nd most visited page on your website making up for as much as 25% of page views (according to the websites I look after). And it's often the most overlooked when creating a website, added as an afterthought or containing some generic/corporate (aka boring) information. Like this one... Experts in beauty & wellbeing - says who? It's from a Beauty Salon in Ashford.  Not very inspiring is it? Experts in beauty and wellbeing they claim, yet there's no information about them, their qualifications or even whether they're insured. In fact, there's not a name or qualification in sight. So, what should your about page include? 1. Information about you and your team Sounds obvious but