• Back in 1906, Vilfredo Pareto looked at who was wealthy and who wasn't in Italy.  He discovered that 20% of the population had 80% of the wealth. It wasn't until the 1940s when Joseph M Juran took this a step further.  He started to see the same 80:20 ratio in different areas.  He named it the Pareto principle. How the Pareto principle applies to your business Take a look at your business.  You'll see that: 80% of your income comes from 20% of your customers. 20% of your products/services generates 80% of your sales. 80% of the complaints come from 20% of your customers. You use 80% of your time to achieve 20% of your results and, 20% of your

  • You want to write articles for your website - that's great!  But how do you do it? Here's an outline of what to write about, how to write. There's a free download of headlines for you to use. Not sure why you should write articles?  Read this first. Different types of articles Start by deciding what type of article you are going to write.  If you've forgotten how to create a Post (as it's called in Wordpress) then Using Your Website will remind you. 1. How to... and Tutorials These provide helpful advice to your customers. They are factual and you can provide answers to questions your customers are asking. 2. Lists People love lists. I've used this in my

  • Web design, computer, tablet and phone

    Having a website means that people can find you on the internet. But is there more you can do? The answer is yes, and it's called content marketing. Content marketing is writing articles for your website. It takes work and commitment, so is it worth it? Let's have a look. 1. Improves your SEO SEO is search engine optimisation. Every website has something called Page Rank. Google, and others, use this to decide whether to show your website in search results. The more pages your website has, the more 'authority' the site has with Google. By writing articles and increasing the size of the website, you'll be improving your Rank. 2. It humanises your business People buy from people. That's

  • Creating A Customer Profile The biggest mistake you can make is not thinking through the profile of the person you are targeting. You want to attract those you want and repel those you don't.   1. Who are you selling to? There's a common misconception with business owners that we want to sell to everyone. After all, what we do is incredible so why wouldn't everyone want to buy it? The problem with this is that it results in unfocused marketing, it wastes money and energy. It's far better to realise that not everyone is going to buy and actually we don't want everyone as a customer. 2. It's more than statistics When thinking about your ideal customer, you think

  • Confused about websites?  Wondering if you should have one?  Not sure how to or what to put on it? Here's a Back to Basic guide to websites, telling you what exactly is a website, why web design is important and how to promote it. Having a website for your business is no longer a luxury.   9 out of 10 people research a business online first.  Over half of consumers don't trust a business without a website. With people searching on mobile phones now more than on a computer, your site has to be responsive.  That means it needs to look great, no matter what device they're using. What is a Domain and why do you need one? A website